Festival Head of Content
A creative mind and content creator, Lucian brings fresh, engaging content to the Romanian online scene through his Instagram, TikTok, and YouTube Shorts.
He has led content strategy for all UNTOLD projects, helped launch SAGA Festival’s digital presence from the ground up, and collaborates with multiple music festivals across Romania and Europe. Beyond festivals, he works with both rising and established music artists to level up their online presence.
A former TV journalist turned marketing and creative pro, Lucian blends storytelling instincts with digital flair to turn moments into viral experiences.
