This initiative marks the beginning of a transformative journey for the selected students, providing them with essential knowledge and hands-on experience in the complex world of artist management.
On July 16th and 17th, the selected Creators were guided by their mentors into the world of Artists Management. Raluca Constantinescu, an accomplished artist manager at Take Notes/Mahony Entertainment, brought her extensive expertise to the table. With a career spanning from publishing and songwriting to booking and orchestrating international shows, Raluca has been instrumental in driving extraordinary initiatives, including the iconic UNTOLD festival. Her experience offered students a comprehensive view of the music industry, making her an invaluable mentor.
Aranka Takács, the business manager in the Booking Department at UNTOLD, provided a unique perspective on the industry’s operational side. Aranka’s journey from a volunteer in 2015 to a key figure in contracting hundreds of artists for UNTOLD Universe projects is a testament to her dedication and skill. Her insights into the intricacies of booking and artist management enriched the learning experience for the students.
The workshops were designed to cover a broad spectrum of topics crucial for aspiring artist managers.
The curriculum included:
What Makes You Decide That You Can Be a Manager: This session delved into the personal and professional attributes required to embark on a career in artist management. It highlighted the importance of passion, resilience, and strategic thinking.
Navigating the Music Industry: Strategies and Negotiations: Students learned about the dynamics of the music industry, focusing on effective strategies and negotiation skills necessary for successful artist representation.
Developing and Maintaining the Artist Brand: This topic emphasized the significance of branding in an artist’s career. The students explored various techniques to build and sustain a compelling artist brand.
Career Planning in Digital Dynamics: As the music industry becomes more digital, understanding digital dynamics is crucial. This session covered career planning in the context of digital platforms and social media.
Finance and Income Diversification for Artists: Financial management is a cornerstone of a sustainable career. Students gained insights into diversifying income streams and managing finances effectively.
Research and Planning: This fundamental aspect of artist management was covered extensively, teaching students the importance of thorough research and strategic planning.
Bidding and Contracting Process: Aranka Takács shared her expertise on the bidding and contracting process, providing practical knowledge on securing deals and managing contracts.
Business Management: Management of Documents and Information: The students learned about the critical aspects of managing documents and information, essential for efficient business operations.
Allowed and Not Allowed Compromises: This session focused on ethical considerations and the boundaries of compromise in the industry, guiding students on maintaining integrity while navigating complex situations.
At the end of the workshops, the students have been presented with an exciting challenge: to develop a festival line-up for a specific UNTOLD stage. This task will test their newfound skills and creativity, pushing them to apply what they have learned in a real-world scenario. Based on their performance in resolving this challenge, five standout students will earn the opportunity to enter the internship stage, gaining hands-on experience at the UNTOLD festival itself. This challenge not only adds an element of competition but also serves as an important step in their professional journey, offering a unique chance to shine on one of the world’s biggest stages.